Digital strategist, Visual storyteller
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Atlanta United

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The Results

I was fortunate enough to be a part of a phenomenon in my own back yard, one of the most successful launches in American soccer marketing. It was truly a team effort by a special group of people on and off the field. While I certainly don’t claim these successes as my own, I was fortunate enough to play a part in them. Here are some of our accomplishments during my time at the club:

  • 2020 Telly Awards Gold Medal (Kings Become Legends)

  • 2019 MLS Marketing Campaign of the Year (Kings Become Legends)

  • 2019 Sports Business Journal Team of the Year

  • 2018 MLS Digital Team of the Year

  • 2017 MLS Marketing Team of the Year

  • Broke records for attendance and ticket sales 3 consecutive seasons.

  • As digital retail marketing lead, ranked #1 in MLS in retail sales every season.

  • Ranked #1 in MLS in pageviews and unique visitors every season.

  • Ranked #1 in MLS in either follower count, engagement rate and/or watch time on every major social media platform

    • Platform Growth (April 2017 to Dec 2019):

      • Instagram 78k -> 411k (527% growth)

      • YouTube: 5,719 -> 45,645 (798% growth)

      • Twitter: 430k -> 988k users (230% growth)

      • Facebook: (Historical data does not reach back to 4/17)