Click on any of the categories above for specific work samples.
The Results
I was fortunate enough to be a part of a phenomenon in my own back yard, one of the most successful launches in American soccer marketing. It was truly a team effort by a special group of people on and off the field. While I certainly don’t claim these successes as my own, I was fortunate enough to play a part in them. Here are some of our accomplishments during my time at the club:
2020 Telly Awards Gold Medal (Kings Become Legends)
2019 MLS Marketing Campaign of the Year (Kings Become Legends)
2019 Sports Business Journal Team of the Year
2018 MLS Digital Team of the Year
2017 MLS Marketing Team of the Year
Broke records for attendance and ticket sales 3 consecutive seasons.
As digital retail marketing lead, ranked #1 in MLS in retail sales every season.
Ranked #1 in MLS in pageviews and unique visitors every season.
Ranked #1 in MLS in either follower count, engagement rate and/or watch time on every major social media platform
Platform Growth (April 2017 to Dec 2019):
Instagram 78k -> 411k (527% growth)
YouTube: 5,719 -> 45,645 (798% growth)
Twitter: 430k -> 988k users (230% growth)
Facebook: (Historical data does not reach back to 4/17)