Ryan Catanese
Digital strategist, Visual storyteller

Resume

Hi.

Wow, you made it this far. If you’re interested in working together, here’s all of it on one page. I’m passionate about what I do and really value contributing to a team culture. I like to get my hands dirty and make stuff, and be smart about it while I do it.

Here’s my resume:

Click here for a full downloadable .pdf version

Reach out at ryan.catanese10@gmail.com

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EXPERIENCE

Senior Director of Creative Strategy and Production, For Soccer (June 2022 - Present)
Prior: Creative Director, Director of Partnership Marketing

  • Managing For Soccer's team of digital and social creatives, setting the strategy fundamentals across projects and guiding reports through the creative process across clients.

  • Lead, guide, review, and approve projects across the department to ensure quality standards and the accomplishment of strategic objectives of our creative work.

  • Manage project resourcing, budgets and timelines, strategically assigning internal and external creative and production resources and managing team bandwidth across projects.

  • Lead new business pitches along with fellow senior agency leadership.

  • Clients: Verizon, Allstate, Pepsi, Lays, adidas, PUMA, Premier League, Chelsea FC, Liverpool, AC Milan, US Soccer, Telemundo, Paramount+, Fox Sports, BODYARMOR, and more.

Associate Strategy Director, Trade School (February 2020 - June 2022)

  • Helped stand up Trade School, 22squared's sister agency (under Guided By Good) that specializes in smart, scaled content creation for large audience-driven brands.

  • Lead content strategies for The Home Depot, Fedex, Mailchimp, Shark/Ninja, and Buffalo Wild Wings.

  • Developing data-driven insights for briefing, guiding creative development and earning stakeholder buy-in through client presentation for social, digital, and email content campaigns.

  • Iterating creative concepts over complex media plans, aligning with objective, customer journey and best practices.

  • Creative and content production including copywriting, video pre- and post-production, art direction.

  • Managing and mentoring junior level strategists and the agency's strategy internship program.

Digital Content Marketing Manager, Atlanta United FC (April 2017 - February 2020)

  • Led social media and digital content strategies to build fan culture and cultivate a record-breaking fan base from its inaugural season.

  • Brainstorm and storyboard digital marketing campaigns, managing content capture teams through the production process and leading projects through execution.

  • Work with external agencies to maintain brand consistency, while pitching and earning buy-in from executive and external stakeholders.

  • Led the club’s digital retail marketing initiatives, ranking #1 in MLS in retail sales.

  • Managed social media content schedules, topping the league in every social media platform in either follower count, watch time or engagement during that time.

  • Managed all editorial content, web content, design and SEO, ranking #1 in MLS in unique visitors and pageviews.

  • Content capturing and production: feature writing, photography/videography, live event coverage.

  • Coordinated between technical staff and other front office departments to ensure all business needs were being met for the first team, USL team, and the Academy teams.

  • 2018 MLS Digital Team of the Year, 2019 Sports Business Journal Team of the Year.

 Content Producer, beIN Sports (November 2015 – April 2017)

  • Wrote, tracked and edited social-first video packages for digital and broadcast use.

  • Lead producer for studio shows and live pre- and postgame production, specializing in LaLiga but reaching everything from Ligue 1 to World Cup Qualifiers and the U.S. Men’s National Team.

  • Lead producer and host in weekly digital talk show/podcast recapping soccer headlines.

 Digital Strategist/Producer, Howler Magazine (Feb 2014 – Dec 2015)

  • Social media promotion for an alternative magazine and digital content collective targeting young, American soccer fans.

  • Community management, engaging with fans in real time to build brand affiliation and increase reach.

  • Launched a network of podcasts covering storytelling, culture, tactics and women's soccer that was featured on Slate, the CBC, Deadspin and more.

Senior Producer, Time Warner Cable News Austin (Aug 2010 – Nov 2015)

  • Managed a team of on-air talent and all Texas political content for our national network of news channels, including all digital content and promotion of our nightly show covering Texas politics.

  • Lead producer for special coverage of the local arts and music scene, including Austin City Limits and SXSW.

  • Producer for weekly local high school football show.

TECHNICAL SKILLS

Languages: English, Spanish fluency. Adobe Creative Suite. Still/Video cameras. HTML/CSS. 

EDUCATION

Elon University, ‘10. B.A. Communications. Lambda Pi Eta Communications Honors Society.