As part of Manchester City’s international audience development efforts in the United States, I have pitched in on a freelance basis as a content producer and video editor, as well as being trusted with matchday coverage for all of North America. Here is some of my work for them:
Zack Steffen’s Championship Ring Unboxing
Nothing says a championship for U.S. sports fans quite like championship rings, so we wanted our American Premier League champion to have an authentic championship experience for an American sports fan. Armed with only a Zoom call and a prop ring, some editing trickery and a great reaction from our athlete Zack Steffen, we were able to create an engaging piece of content that resonated with fans on both sides of the pond.
Zack Steffen sizzle
To celebrate Zack Steffen’s 10th win for Manchester City, I was asked to create a sizzle video celebrating his start for the club out of existing assets and highlights.
3:00 was required to optimize for our Facebook algorithm, but I believe the still photography, commentator/interview tracks and other visuals found an interesting way to keep the eye engaged over the course of the clip, even if there wasn’t a wealth of highlights to choose from due to his limited time and action on the field.
This was posted before Zack’s appearance in the FA Cup semifinal, and was one of the top performers for the month on the Manchester City US social pages.