Morris Brown College: A New Era in Blackademia
Morris Brown College is a historic institution, an HBCU and the first university founded by Black people for Black people in the state of Georgia. After losing their accreditation due to financial mismanagement around the turn of the century, they came back with a re-accreditation in 2021, accepting new students and offering financial aid once again. We provided pro bono work for a :60 digital piece and :30 broadcast spot to be run all over the Southeast, focusing not only on the school’s historic legacy but also its promising future.
Any pro bono project can be limiting with production, but we were proud of the scrappy, lightweight team that put together something worthy of the school’s name.