Verizon Next Level
We partnered with Verizon for five years to provide creative for all of their broadcast and social media ad inventory around the Champions League. With a season that lasts all year, we identified creative fatigue as a primary challenge to avoid as viewers are subjected to the same spot multiple times per day, every matchday. So we create 23 broadcast hits over the course of the Champions League season, featuring athletes, coaches, and cultural tastemakers growing the game we love.
I served as creative lead for Season 4 and Season 5, with Season 4 following the creative look and feel already laid out, then overseeing a complete, holistic rebrand for Season 5.
Season 4
Our look and feel for Season 4 was driven and inspired by the tech and data that drives the best network in wireless. And that was reflected in the content of the series, which focused on performance: almost entirely featuring athletes and coaches talking about how they take their game to the next level. Ten productions over the course of two months across the U.S., England, and the Netherlands was a pre-production feat, while cost-efficiently driving a bank of assets that allowed us to fill our 23 placements. Talent included:
Jaedyn Shaw, Ricardo Pepi, Edson Alvarez, Mia Fishel, Chris Richards, Diego Luna, Thiago Almada, Melanie Barcenas, Andre Blake, Jim Curtin, and Amy Rodriguez.
Season 5
Season 5 kicked off with a rebrand for the entire Verizon brand that we had to translate to our pieces in just one month. With warm colors, pops of dynamic motion graphics, and a renewed focus on the blend of on-the-field and off-the field love of the game, our execution of their new visual identity became an example for Verizon’s internal teams as a best-in-class inspiration for their creative teams to follow.
Talent featured included Folarin Balogun, Alyssa Thompson, Timothy Weah, Lily Yohannes, Cavan Sullivan, Asisat Oshoala as well as culture-driven groups like Neighborhood Social Club, Art Basel FC, Design FC, and Secret Walls.