Fedex - Respect the Hustle
Fedex gave us the charge to raise awareness of their ecommerce offerings for B2B and small businesses owners. Especially post-pandemic, it was a crucial audience for the shipping industry as ecommerce’s growth into our primary form of shopping accelerated overnight.
Respect the Hustle is about aligning the Fedex brand with the attributes that define small business owners: passion, courage, purpose, and innovation just to start. We chose businesses that were based on those attributes, planting our flag in the ground and saying “what drives you drives us” –– making us the perfect partner.
Click here to see a :15 cutdown and a :06 cutdown video versioning of our hero anthem video.
See our business-specific episodes below, with our second season crurrently in development.
Fedex Pitch Video
One thing I’m most proud of about our relationship with Fedex was the act of winning the business. I worked as a strategy supervisor for the project, which also served as our brand establishment as a startup agency. We had to decide how we would position ourself to not only this Fortune 50 clients, but hopefully more in the future.
On top of our RFP proposal, I also helped lead a landing page and video piece to help define us as a brand and how we could be an asset to a company like Fedex. We decided to pitch ourselves as a Fedex for Fedex — something you don’t have to worry about because it just gets done. Our main KPI for this one: we won a Fortune 50 client over Zoom during a pandemic.