Storytelling
One of my biggest passions is storytelling, and I believe I have a unique talent in getting people to open up and tell their stories and portraying them in an engaging way. And importantly, I know how to relate those stories back to campaign and strategy goals to create organic, effective content marketing.
Skate Noftsinger
Very few people had a bigger impact on ATL UTD than Skate, so featuring her in our celebration of women in sports was a must. No one could tell the story of our club better.
“I’m really proud of looking up into the stands and seeing every walk of life standing next to each other and truly believing in something greater than themselves… You see it’s not just a sports team, it’s a symbol of the city.”
Big Boi
Sometimes you only have an influencer for 5 minutes. You can put your merch on him, take a picture and call it a day. Or you can create an organic moment.
“The city itself is the hub of all things now.... Now with us having a soccer team, we have a loaded deck.”
A New Era Begins: Frank de Boer
Replacing a club legend fresh off a championship is a tall task. Being tasked with introducing the new manager to the fanbase was an important one.
“I’ll be giving 100% every day for Atlanta to get better and better, to be the best club in the United States and become a respected club all over the world.”
A Legend’s Farewell
Wishing a proper goodbye to a club legend gave important closure to fans in a bittersweet moment.
“Every step Miguel Almirón would take on the ball, another few thousand people at Mercedes-Benz Stadium would stand up and take a breath because something magic was about to happen.”
Jason Longshore
A grassroots soccer legend gets the chance of a lifetime: be the voice to tell the story of the new hometown club.
“I go back and watch games and I realize I was there, involved with that, and it just doesn’t seem real.”
Dr. Dax
Art saved his life. Now he shares it with the world.
“Even as a kid I wanted to add color to the city.”
Vera Ziegler
A team inspired an artist, who inspired the team in return. Atlanta brought them together.
“We’re here. You’re going to hear us, you’re going to feel us and you’re going to see us."